White House Redux Project

A recent project by the combined effort of Storefront for Art and Architecture and Control Group, a computer-design consulting firm, asked the question “What if the White House, the ultimate architectural symbol of political power, were to be designed today?”

The competition, entitled the White House Redux, called on competitors to submit their rendition of a modern day White House. Around 2000 registered for the competition to redesign the White House and each participant was allowed to include up to 12 images with an optional animation. By April of last year, they received nearly 500 submissions from 42 countries.

In October, the Storefront held a month-long exhibition of the project’s submissions, where they flow in the top three contestants to New York to collect their prizes during the opening party. All of the prize winners along with other contestents’ work can be seen on www.whitehouseredux.org.

Storefront also published a book called “White House Redux: 123 Ideas for a New White House” to coincide with the exhibition’s debut.

As you flip through the submissions on their web-page, it is clear that the competition was not a call for actual architectural planning, but rather for ideas and inspiring imagination.

Bookmark Gloobbi
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